31 min listen
036: How Envy Can Drive Inspiration on Social Media
036: How Envy Can Drive Inspiration on Social Media
ratings:
Length:
25 minutes
Released:
Jun 1, 2021
Format:
Podcast episode
Description
We know that there have been plenty of studies pointing to the negative effects of social media, but how can social media benefit us as copywriters? Social comparison is a large part of social media, but it can also lead to inspiration. Today’s study focuses on the positive impacts of social media. The researchers of this study conducted a survey among participants who were frequent Instagram users. They found that there was a direct correlation between comparing ourselves to others (being envious) and being inspired. Additionally, the perspective we bring can also have a large impact; we can be inspired to try new things, explore new interests, or even change our minds. As copywriters, we can improve our copy and be a positive presence in the world of social media if we educate ourselves and our clients on its positive and negative impacts. We also need to keep our client and platform in mind throughout our copy and focus on the aspirational identity of customers. What To Look For In This Episode: Educate yourself and your clients about the positives and negatives of social media. Be aware of the client and the platform you use as you write copy. Aspirational identity: speak to the “after” state of your client. Journal Article: The Positive Side of Social Comparison on Social Network Sites: How Envy Can Drive Inspiration on Instagram. https://www.researchgate.net/publication/326339296_The_Positive_Side_of_Social_Comparison_on_Social_Network_Sites_How_Envy_Can_Drive_Inspiration_on_Instagram Meier, A., & Schäfer, S. (2018). Positive Side of Social Comparison on Social Network Sites: How Envy Can Drive Inspiration on Instagram. Cyberpsychology, behavior and social networking, 21(7), 411–417. https://doi.org/10.1089/cyber.2017.0708 Resources: Virtual Speakers Success Summit How To Write Your Own 6-Figure Sales Page with Geoff Kullman Brand Voice Template Got a question you want answered on the podcast? Awesome! Send it to podcast@geoffkullman.com. Connect with Geoff: Instagram: @geoffkullman Twitter: @geoffkullman Inquiries: geoffkullman.com
Released:
Jun 1, 2021
Format:
Podcast episode
Titles in the series (82)
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