The human brain is a fascinating and complex powerhouse organ responsible for so many of our daily functions. Today we’ll be diving into the brain and how it learns. But most importantly, as a copywriter, are you taking care of your brain?   In today’s article, the author points out the phrase “synapses that fire together, wire together” and tells us that this is not actually the entire picture. It turns out that learning is about a lot more than synapses firing together and that when synapses fire together they actually DO NOT wire together.   Listen in to find out why you should be taking care of your brain and how to make your clients’ copies memorable through key tips on writing: Write clearly and simply Write emotionally Write memorably Show customers why it matters   What To Look For In This Episode: [00:04:35] How the brain learns in unexpected ways. [00:10:11] What’s going on beyond synapses and neurons? [00:18:00] What does all of this mean for us as copywriters? [00:22:40] How to make our clients’ copies memorable.   Journal Article: The Brain Learns in Unexpected Ways https://www.scientificamerican.com/article/the-brain-learns-in-unexpected-ways/   Fields, R, D., (2020). The Brain Learns in Unexpected Ways. Scientific American 322(3), 74-79. doi:10.1038/scientificamerican0320-74     Resources: Brand Voice Template [brandvoicetemplate.com]   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions     Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com     Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word!     *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com