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519: Dr. Mat Duerden - Designing a World-Class Experience, Transformational Learning, The Wonder Switch, & Earning a High NPS Score

519: Dr. Mat Duerden - Designing a World-Class Experience, Transformational Learning, The Wonder Switch, & Earning a High NPS Score

FromThe Learning Leader Show With Ryan Hawk


519: Dr. Mat Duerden - Designing a World-Class Experience, Transformational Learning, The Wonder Switch, & Earning a High NPS Score

FromThe Learning Leader Show With Ryan Hawk

ratings:
Length:
54 minutes
Released:
Mar 26, 2023
Format:
Podcast episode

Description

Text Hawk to 66866 to become part of "Mindful Monday." Join 10's of thousands of your fellow learning leaders and receive a carefully curated email from me each Monday morning to help you start your week off right... Full show notes at www.LearningLeader.com Twitter/IG: @RyanHawk12   https://twitter.com/RyanHawk12 Dr. Mat Duerden is a Professor of Experience Design and Management at Brigham Young University. His teaching focuses on experience design and design thinking. He is the best-selling author of Designing Experiences. His research focuses on experience design in both work and non-work contexts. Mat’s publications have appeared in a variety of journals including Leisure Sciences, Journal of Environmental Psychology, Journal of Adolescent Research, and Journal of Leisure Research. Mat Duerden received a Ph.D. in Recreation, Park, and Tourism Sciences from Texas A&M University and an M.S. in Youth and Family Recreation from Brigham Young University.  Transformational Learning – "The future intrinsic use of the content." Going from theory to putting it into practice. It’s the implementation of the learning that codifies it. What to do at your next leadership retreat? Ask yourself the question, “What do you want them to say when they walk away from the experience?” And design the event based on your answer to that question. One of the must-have qualities needed to be hired as a team leader is humility and curiosity. Curiosity is the fuel for creativity and innovation. Having a broad range of interests is a good sign of curiosity. What do Apple, Costco, and Walt Disney have in common? A high NPS Score... What is NPS? Your Net Promoter Score is the percentage of customers who are promoters (those who scored 9 or 10) minus the percentage who are detractors (those who scored 0 to 6). They have a uniform type of experience Harmonizing Ques... There should be a narrative structure: Build rising action... -- Anticipation, Participation, Reflection, Climax. It's important to solve problems tied to the needs of your customer or your team. The Wonder Switch from Harris III The curiosity is becoming comfortable not knowing The Buc-eee's gas station restroom experience takes the ordinary and turns it into an extraordinary experience. For businesses: Need to develop a brand experience guide for the type of experience you want to provide. Write a brand theme statement that aligns with who we are. HEB Grocery Store: Here Everything's Better Hire the type of people who are curious and want to interact with customers. Curiosity is the fuel for creativity and innovation. A broad range of interests is important.
Released:
Mar 26, 2023
Format:
Podcast episode

Titles in the series (100)

As Kobe Bryant once said, “There is power in understanding the journey of others to help create your own.” That’s why the Learning Leader Show exists—to get together and understand the journeys of successful leaders, so that we can better understand our own. This show is full of stories told by world-class leaders. Personal stories of successes, failures, and lessons learned along the way. Our guests come from diverse backgrounds—some are best-selling authors, others are genius entrepreneurs, and one even made a million dollars wearing t-shirts for a year. My role in this endeavor is to talk to the smartest, most creative, always-learning leaders in the world so that we can learn from them as we each create our own journeys.