Meet Diana. She's a content strategist, marketing director, and brand leader who is a systems thinker and most inspired by nature's approach to ecosystems. She's taking that deep love of nature into this convo and showing just how revolutionary digital ecosystems can be when marketing strategy/people/vision are all aligned. Tune in and learn how to tell stories via diverse media + = LearnCore elements & check marks to ensure your marketing infrastructure can scaleWhy little things matter when building/strengthening a brand positions that will accelerate your digital growth (& online giving!)Compelling case study from One Tree PlantedEpisode HighlightsDiana’s story and journey to where she is today (3:00)Being a marketer as an introvert and nature as marketing inspiration (9:00)Core elements and check marks to ensure you are building a marketing infrastructure that can scale (13:00)Where to start small (26:00)Cultivating focus outside of work to inform marketing strategies (30:05)Teambuilding (34:30)Case study: One Tree Planted (42:30)A powerful moment of philanthropy in Diana’s life (50:00)Diana’s one (technically two ?) good thing(s): “Everything changes. Everything is connected. Pay attention.” -Jane Hirshfield and “One of nature's basic principles is to work only under conditions that are favorable to life.” (55:30)For more information and episode details visit: www.weareforgood.com/episode/288The We Are For Good Podcast is co-hosted by Jonathan McCoy, CFRE and Becky Endicott, CFRE and welcomes the most dynamic nonprofit leaders, advocates and philanthropists to share innovative ideas and lessons learned 3x a week!Want to hear insider details and to get our best roundup of tips, freebies, resources and show notes from each episode? Join the Good Community - it's free! Visit www.weareforgood.com/helloAbout our Sponsor CosmicLooking to nail your impact story, build brand awareness, and inspire action for your cause today? YOU can connect directly with Cosmic’s Founder and Creative Director, Eric Ressler for free Office Hours. Don't miss this incredible opportunity friends! Visit designbycosmic.com/good to sign up today ? Start Learning Today on We Are For Good PRO ?We Are For Good PRO is reimagining nonprofit professional development - for good. ✨ Join us and get started at weareforgoodpro.com.