In Conversation... with Jeff Brown (Why Writers Need To Be Readers)

FromThe Psychology of Copywriting

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In Conversation... with Jeff Brown (Why Writers Need To Be Readers)

FromThe Psychology of Copywriting

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Length:

29 minutes

Released:

Sep 10, 2021

Format:

Podcast episode

Description

Read To Lead Podcast: https://www.readtoleadpodcast.com Read To Lead Book: https://readtoleadbook.com

Released:

Sep 10, 2021

Format:

Podcast episode

Titles in the series (82)

Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your clients and prospects as they read your copy. Yes, copywriting is an art… but it’s also a science!

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007: Storytelling Series: Narrative Transportation: How can you use your brand story to take clients from where they are to where you want them to be? Today’s episode touches on the three elements of a brand story that studies have identified as responsible for improving brand perception. ... by The Psychology of Copywriting
28 min listen
006: Politics, persuasion, and building trust: In honour of Election Day in the United States, we’re diving into a study that analyzes how the brain’s reaction to political, non-political, and exaggerated statements affects us as copywriters. Not interested in politics? Don’t worry, we’ll... by The Psychology of Copywriting
31 min listen
001: Why context matters even more than you think: In this episode, we look at a study from the University of Finland to learn how the brain processes written language. Specifically, the authors reveal what types of words produce the most activity in the brain. Knowing these “high information... by The Psychology of Copywriting
34 min listen
015: The 2 things your copywriting MUST have in 2021: As we begin a new year (and turn the page on an unusual one), what do we need to change in the way we write copy in order to have the most impact in 2021? Resources: Brand Voice Template – Got a question you want me to answer on the... by The Psychology of Copywriting
7 min listen
014: The Power of Social Norms + the Boomerang Effect: The boomerang effect is when your attempt at changing behavior has the opposite effect from the desired behavior. In other words, it’s when your tactic (in marketing campaigns or social experiments) backfires on you. Today’s article... by The Psychology of Copywriting
30 min listen
004: Why You Need To Know About Multiple Nested Identities (And the Mistake You MUST Avoid): It might seem an odd analogy, but let’s think of humans as Russian Nesting Dolls. That means that we all exist as one doll within another within another and so on. The label that psychologists give to this simple idea is “multiple nested... by The Psychology of Copywriting
31 min listen
Welcome to Psychology of Copywriting: Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your... by The Psychology of Copywriting
4 min listen
022: Daily Creative Habits w/ Mike Brennan: Mike Brennan is a Creator & Communicator, telling stories on pages & stages. His childhood dream was to be a cartoon (seriously!). When he realized that wasn’t possible, he became the next best thing – an artist. He loves sharing... by The Psychology of Copywriting
47 min listen
003: The Importance of Influence (Lessons From One Cialdini Study Using Hotel Towels): Have you ever decided to re-use your hotel towel because the little sign told you it would help save the environment? In this episode, we dive into a study about those little hotel towel signs and how they impact behavior through the power of social... by The Psychology of Copywriting
27 min listen
016: How Groupon Used Social Proof To Increase Sales: Social proof is the idea that the behaviors of others influence our own actions and attitudes. Social proof creates that sense of FOMO (fear of missing out) and convinces people to do what the majority of those around them are doing. Did you know... by The Psychology of Copywriting
26 min listen
020: The Do’s and Don’ts of the Dilution Effect: You might already know that quality trumps quantity, but what exactly does it mean when applied to copywriting? Today’s episode dives deeper into the dilution effect and why it matters for us as copywriters and marketers. Today’s study... by The Psychology of Copywriting
28 min listen
013: The Psychological Impact of... Typos?: When you’re buying a product online, do you look at the reviews? What makes a review trustworthy? How do you decide whether or not you can trust strangers’ reviews? The study in today’s episode is looking at the power in online reviews... by The Psychology of Copywriting
26 min listen
005: The Human Mind Is A Wandering Mind...: Did you know… humans spend nearly half our waking hours daydreaming? In fact, your mind is probably wandering as you read these words and listening to this episode. So, how can you use mind-wandering to our advantage as copywriters? In this... by The Psychology of Copywriting
30 min listen
002: How PSYOPS uses story to influence behavior: You know stories can be a powerful “weapon” in your copywriting arsenal… but are you actually utilizing them to their fullest potential? In this episode, we look at the story structure used by PSYOP (US military’s psychological operations... by The Psychology of Copywriting
26 min listen
024: How (And Why) To Adjust Your Avatar: How do you make changes in your copy when doing follow-up avatar research reveals new data? You might remember the article we looked at in episode 3 which evaluated which of five different hotel towel reuse signs would lead to the highest rate... by The Psychology of Copywriting
28 min listen
018: Ask Geoff… Your Copywriting Questions, Answered: It’s Q&A time on the podcast. I started this podcast to help copywriters be more successful, both in how you write AND in who you work with. One quick and easy way to do this is to share some of the best practices and principles I’ve learned... by The Psychology of Copywriting
29 min listen
021: Sales Page Patterns: In today’s article, the authors analyzed sales pages using the 10 movements in Cheung’s move scheme and were able to identify patterns in sales pages. However, the article only touches on examples from one sales page as the focus is not to compare... by The Psychology of Copywriting
28 min listen
008: Storytelling Series: How to structure your story: Oxytocin builds trust and strengthens connections. When people read stories, did you know their brain releases oxytocin and builds a connection with your brand story? You probably already have a brand story. But is it making your readers brains’... by The Psychology of Copywriting
30 min listen
025: Perceptual Pleasure and the Brain: Why does the human brain prefer certain images or experiences over others? How does this affect the copy we write? Today’s episode focuses on an article which emphasizes that humans crave new information and stimuli. The authors discuss the... by The Psychology of Copywriting
31 min listen
011: How the Brain Learns (Part 1): The human brain is a fascinating and complex powerhouse organ responsible for so many of our daily functions. Today we’ll be diving into the brain and how it learns. But most importantly, as a copywriter, are you taking care of your brain? In... by The Psychology of Copywriting
33 min listen
035: The Neuroscience of Narrative: Stories allow us to create a world for our prospects "as we want it" to be (or as it "should" be). But there’s also an order we need our readers’ brains to release neurochemicals in? Without this order, the story’s impact can be negatively... by The Psychology of Copywriting
34 min listen
012: How To Create A Movement: A Conversation w/ Duane Zingale: In today’s podcast we have our first guest! Duane Zingale. Duane is a digital ad specialist, digital integrator, and founder of the digital marketing group Legacy Catalyst. His tagline is amazing: Duane loves tech so that you and I don't have... by The Psychology of Copywriting
32 min listen
040: Why Scarcity Leads to Competition (And What We Should Do About It): Is it okay to use scarcity in our marketing and scare our audience in order to increase sales? What if we stopped using tactics that induce stress and instead implemented the principles of trauma-informed care? Today’s study focuses on what happens... by The Psychology of Copywriting
38 min listen
019: How the Brain Learns (Part 2): How does the human brain adapt? What does this mean for our copy? Today’s study focuses on comparing the hippocampus of taxi drivers to a control group of non-taxi drivers. MRIs were given to both groups and the brain scans revealed a significant... by The Psychology of Copywriting
26 min listen
027: How To Determine Your X-Factor w/ Kira Hug: Kira Hug is the founder of The Copywriter Club podcast and community, as well as the copywriter behind some of the most successful launches online -- she’s worked for James Wedmore, Jasmine Star, and Rick Mulready. She also helps small business... by The Psychology of Copywriting
52 min listen
037: Using A Prospect’s Self-Control to Make More Sales: There’s a reason why diets fail; our self-control burns out and we can’t keep it up forever. As copywriters, is it possible that we can help our prospects use their own self-control to buy more? The article discussed in today’s episode... by The Psychology of Copywriting
27 min listen
009: Storytelling Series: Develop your main character: We now know that narrative transportation (when our prospective customers' brains are engaged in stories, we can get them to escape to realities that we have created) is important. But did you know that narrative transportation can be a double-edged... by The Psychology of Copywriting
30 min listen
026: Building A Personal Brand As A Copywriter w/ Mike Kim: Mike Kim is a speaker and marketing strategist who specializes in brand strategy and copywriting. He has been hired by some of today’s most influential thought leader brands including John Maxwell, Donald Miller, Suzanne Evans, and Catalyst. For... by The Psychology of Copywriting
52 min listen
010: Storytelling Series: Character Transformation: The only thing that matters in a good story is what happens to the character. How does the main character respond to the events? How do the events change the character? We often assume the story is about the plot but it’s really about the... by The Psychology of Copywriting
33 min listen
023: The Neurobiology of Trust: Oxytocin: it’s a neurochemical that helps build trust and grow connections. The same hormone known as the “love hormone” which is released in your body in response to love, also affects how we write copy. Today’s episode focuses on an... by The Psychology of Copywriting
31 min listen

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67: Using PR Principles to Write Higher-Converting Copy w/ Breanna Suden: In this episode, we talk with PR-expert, Breanna Suden about how Public Relations (PR) and copywriting share a lot of overlap. In both worlds, we want to position our product in front of right audience and in the right way. Let's unpack it all with... by The Psychology of Copywriting
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066: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer: Episode Title: How To Use NLP to Drastically Improve the Power of Your Copy w/ Valerie Fischer Neurolinguistic Programming (NLP) is a powerful tool to use to increase the effectiveness of your copywriting. Listen to my conversation with Valerie... by The Psychology of Copywriting
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065: My Conversation w/ Jarvis (Should We Fear AI Copywriting? ft. Austin Distel): Connect With Austin: Jarvis website – Email – Jarvis FREE Trial Austin's Instagram: by The Psychology of Copywriting
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064: An Update And An Opportunity (for You): Connect w/ Geoff on Instagram: Send a message on IG – by The Psychology of Copywriting
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063: The Three Stories Every Client NEEDS w/ Lisa McGuire: Lisa McGuire is a business growth strategist, storyteller, podcaster, and award-winning communicator. Lisa’s love for knowledge led her to start her career in education that eventually led her to become one of the founders of a startup that grew to... by The Psychology of Copywriting
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062: Ask Geoff Again… Copywriting Q&A: Mentioned In Episode: by The Psychology of Copywriting
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061: What Is A Brand Archetype? An Explanation & Examples: What IS a brand archetype? Why is it SO powerful? Are you MISSING out if you don’t use one? Today, we’ll explore how three global brands – Amazon, Apple, and Facebook – utilize their brand archetype. More than that… what do we do if the... by The Psychology of Copywriting
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In Conversation... with Chris Creed (Using Events & Webinars To Grow Your Business): This week on "In Conversation..." with guest Chris Creed: Will events stay VIRTUAL or will LIVE events come back in full swing? How to take advantage of “demand hacking” Are webinars and summits still effective? Resources mentioned in the... by The Psychology of Copywriting
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059: The Value of Anticipation (aka, Expectation Builds “Anticipal Pleasure”): Anticipation is NOT always a bad thing. In fact, when used properly, building anticipation and excitement can massively increase the experience of the customer. We’ll talk about how this applies to webinars and LIVE events, shipping delays, and the... by The Psychology of Copywriting
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In Conversation... with Jeff Brown (Why Writers Need To Be Readers)

In Conversation... with Jeff Brown (Why Writers Need To Be Readers)

Description

Titles in the series (82)

More Episodes from The Psychology of Copywriting