The boomerang effect is when your attempt at changing behavior has the opposite effect from the desired behavior. In other words, it’s when your tactic (in marketing campaigns or social experiments) backfires on you.   Today’s article discusses three factors (constructive, destructive, reconstructive) and how they impact the energy consumption of suburban residents on a day by day and long term basis. Through this experiment, researchers proved the true power of social norms and showcased the importance of being careful and cautious in messaging.   Did you know that our writing can backfire when we overreach and layer on information? As copywriters, we don’t want our writing to have a boomerang effect. We don’t want to cause people to hear what we write/say and take the opposite action. Listen in to learn how to counteract that boomerang effect.    Don’t forget to check out my 6P group coaching program, a 6 week group coaching cohort where you’ll learn the same email campaign that I write for my clients. Sign up today at www.6psequence.com.    What To Look For In This Episode: [00:03:42] Constructive, destructive, and reconstructive social norms   [00:09:00] Example of how three factors impact behaviour.   [00:24:00] How to know if, how, or when the boomerang effect might get triggered. [00:28:18] My 6P group coaching program and how to enrol.    Journal Article: The constructive, destructive, and reconstructive power of social norms https://www.jsmf.org/meetings/2008/july/social%20norms%20Cialdini.pdf Schultz, P. W., Nolan, J. M., Cialdini, R. B., Goldstein, N. J., & Griskevicius, V. (2007). The constructive, destructive, and reconstructive power of social norms. Psychological science, 18(5), 429–434. https://doi.org/10.1111/j.1467-9280.2007.01917.x   Resources: Join the 6P Group Coaching Program [6psequence.com] Brand Voice Template [brandvoicetemplate.com]   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff: Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com  Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word! *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com