4 min listen
002: How PSYOPS uses story to influence behavior
002: How PSYOPS uses story to influence behavior
ratings:
Length:
26 minutes
Released:
Oct 6, 2020
Format:
Podcast episode
Description
You know stories can be a powerful “weapon” in your copywriting arsenal… but are you actually utilizing them to their fullest potential? In this episode, we look at the story structure used by PSYOP (US military’s psychological operations division) to turn assets, reform terrorists, and alter behavior patterns. Even for selling our client’s widgets, their approach to storytelling has a lot to teach us. You’ll learn the exact 8-part story structure developed and used by PSYOPs as well as what makes it so unique and persuasive. Here are the 8 elements to learn: Main Character Goal Antagonist Climax Resolution Motive Climax Character Residual Resolution Motive Click here to view the model: https://geoffkullman.com/wp-content/uploads/2020/09/IMG_0095-1.jpg *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment. He helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com
Released:
Oct 6, 2020
Format:
Podcast episode
Titles in the series (82)
Welcome to Psychology of Copywriting: Discover the copywriting concepts and principles hidden inside the latest and best research within the fields of neuroscience, linguistics, and psychology. Join host Geoff Kullman every week to learn more about what’s happening in the brain of your... by The Psychology of Copywriting