In today’s article, the authors analyzed sales pages using the 10 movements in Cheung’s move scheme and were able to identify patterns in sales pages. However, the article only touches on examples from one sales page as the focus is not to compare sales pages or frameworks, but to recognize the patterns among different successful sales pages. The authors instead revealed the patterns found in sales pages and emphasized the importance of following formulas in writing sales pages.    This article provides evidence that when writing sales copy we should never wing it. Find the formula that fits with your style, your voice, and how you write but never wing it. Copywriting is about being more than being an accurate speller and having great grammar, it's about learning to follow the frameworks and patterns that we know have been proven to work.   If you’re not sure how to write for transformation in your copy, join me in my FREE How To Write Your Own 6-Figure Sales Page webinar on February 20, 2021. This webinar is for you if you have any questions about your or your clients’ sales page. I’ll show you exactly how I write to turn prospects into paying customers. Sign up for FREE at www.6figuresalespage.com.   What To Look For In This Episode: [00:05:10] The definition of infopreneur.  [00:19:00] The importance of noticing patterns in sales pages. [00:23:00] How you can learn about my 6P framework to write sales pages.    Journal Article: Persuasive Elements in Online Direct Response Sales Letters https://www.researchgate.net/publication/257717984_Persuasive_Elements_in_Online_Direct_Response_Sales_Letters   Mustafa, F., Rohayah, K., Ghazali, B., Zakaria, M., Habil, H. (2012). Persuasive Elements in Online Direct Response Sales Letters. Social and Behavioral Sciences 66(7), 391-401. https://doi.org/10.1016/j.sbspro.2012.11.282    Resources: How To Write Your Own 6-Figure Sales Page with Geoff Kullman www.6figuresalespage.com Brand Voice Template [brandvoicetemplate.com]   Got a question you want answered on the podcast? Awesome! Go to geoffkullman.com/questions   Connect with Geoff:   Instagram: instagram.com/geoffkullman Twitter: twitter.com/geoffkullman Inquiries: geoffkullman.com  Subscribe To The Podcast Here: Do you have friends, colleagues, or clients who would find The Psychology of Copywriting podcast valuable? Spread the word! *** EPISODE CREDITS: If you like this podcast and are thinking of creating your own, consider talking to my producer, Danny Ozment.   Danny helps thought leaders, influencers, executives, HR professionals, recruiters, lawyers, realtors, bloggers, coaches, and authors create, launch, and produce podcasts that grow their business and impact the world. Find out more at https://emeraldcitypro.com