In this episode, Steve Fretzin and Michael Caroff discuss:Imagery in marketing. Understanding the purpose of the website before creating the design. Trying different types of marketing. Fitting together the parts of your marketing seamlessly.  Key Takeaways:Find what makes you unique within your field and allow that to shine. Get creative and allow your website to shine!Humans react to images before they react to text. Take the time to find the right image for your homepage banner. Clients hire people, not companies. Don’t make too many changes at the same time. It takes time to see the effectiveness of any tested changes.  "You want balance - you want it to be professional and clean enough that it represents you well, but you want it to be in the background, you have to come forward. It's what I call transparent design. If you're thinking about the design, either good or bad, you're not thinking enough about the person or the firm." —  Michael Caroff Connect with Michael Caroff:  Website: https://www.caroff.com/YouTube: https://www.youtube.com/c/CaroffLinkedIn: https://www.linkedin.com/company/caroff-communications/Facebook: https://www.facebook.com/CaroffCommunications Connect with Steve Fretzin:LinkedIn: Steve FretzinTwitter: @stevefretzinFacebook: Fretzin, Inc.Website: Fretzin.comEmail: Steve@Fretzin.comBook: The Ambitious Attorney: Your Guide to Doubling or Even Tripling Your Book of Business and more!YouTube: Steve FretzinCall Steve directly at 847-602-6911 Show notes by Podcastologist Chelsea Taylor-Sturkie Audio production by Turnkey Podcast Productions. You're the expert. Your podcast will prove it.