SHOW NOTESIn this episode I talk with Mackey Saturday, he created some iconic visual identities such as Instagram, Oculus and Luxe. We talk about how he creates visual identities with his studio, what he learned from working with design legends Chermayeff & Geismar & Haviv and much more.Bio:Mackey Saturday (born 1985) is an American designer and typographer whose work includes logos for Instagram, Oculus and Luxe. He runs his own design firm and was formerly a principal at New York City design firm Chermayeff & Geismar & Haviv.We talk about:Mackey’s love of designHow he stays creative even in the middle of a long work dayWhat made Mackey decide to take the leap and start his own studioHow Mackey became the expert in what he doesMakcey’s process and workflowThe changes that clients want, and why those changes might not be for the betterBeing cautious around changes clients wantThe important things to keep in mind first and foremostHow Mackey makes sure that each project is unique and functionalDealing with the risksDeciding on what to keep and what to evolveThe right questions you should be askingHow many options you should give clientsPreparing the client for your workHow much does a logo cost?The differences in working for large and small brandsWhat is changing in the world of branding, both for the good and the badHolding yourself accountable for the work you doImportant Quotes:“You don’t have to be a starving artist.”“I took a risk, and it’s worked so far.”“There are core parts of the process that rings true all the time.”“Pride i"s a huge piece of identity design.”“Don’t just give them what they want, give them what they need.”“It needs to be good. Period.”“Do no harm.”“Show them good work.”“There are only certain parts of the situation you can control.”“Don’t let your pride get in the way.” This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit letstalkbranding.substack.com