In this episode, I have a fantastic discussion with Michael Janda, a business coach for creatives, author, and agency veteran. Michael shares his suggestions for sketchnoters who are asked to create sketchnotes for money but don’t know where to start. If you’re doing sketchnoting for hire or are considering it, this episode is a great foundation to help you think about your clients and your work differently.SPONSORED BYThis episode of the Sketchnote Army Podcast is brought to you by The Sketchnote Lettering Live Workshop Replay. This is the year to upgrade your lettering with my 2 hour video replay, where I teach you my signature lettering style showing you how I create letters, tips and tricks, and my lettering philosophy.Watch as I demonstrate 2-line, 3-line, condensed, extended lettering, script and faux script and handwriting techniques.This session includes a Q&A portion where I answer student questions and downloadable PDF reference and practice sheets so you can follow along.Buy this video replay for only $15 at Vimeo.RUNNING ORDERIntro: Who is Michael Janda?Michael’s origin story: from agency employee to creative coachHow do we answer the question: How much does you sketchnote cost?Michael’s 3 pricing variablesWhat’s the baseline cost this sketchnote work will be? Your floor pricing.What’s the market value of my sketchnotes? Someone else or market cost.What’s the client’s budget? What will they actually spend on this?Don’t be afraid to ask! What’s your budget?No client price range? Reply with a price range.Price ranges should be anchored with the high price first, then low!Anchor against others who to the work.People buy you: don’t just email, call them to talk.The better your relationship, the higher your price could go.Calls let you see more client body language.Question 1: Red flags to watch out for!How to counter the red flags before you get stuckPhasing and invoicing sketchnoting projectsThe benefit of teaching clients about your processBe the expert, lead the discussion!Question 2: Should you have a contract? YES!How contracts shape projects, good and bad!Contract basicsNothing done unless it’s in writing and confirmedClear, detailed contracts are betterPresent the contract, don’t just email it!Watch Michael’s free proposal and contract course!How can I deliver more than expected for the customer?Exceeding expectations and relationship are the secret saucePresenting the work is important!Not just a delivery but a full presentation of the experienceThink ahead of the customer: come with solutions and ideasThe importance of framing your workWhat gets Michael excited? The global creative communityToolsTalk yourself into the better versionOutroLINKSAmazon affiliate links below support the Sketchnote Army Podcast.Michael Janda’s websiteMichael on YouTubeMichael on InstagramMichael on TwitterMichael on LinkedInMichael Janda’s Freelance CourseBook: Burn Your PortfolioBook: The Psychology of Graphic Design PricingMichael’s free proposal and contracts mini courseTeespringTOOLSAmazon affiliate links below support the Sketchnote Army Podcast.Adobe SuiteAdobe AnimateBizBuds PodcastiPhone 12 Pro MaxCamo StudioCREDITSProducer: Alec PulianasTheme music: Jon SchiedermayerSUBSCRIBE ON ITUNESYou can subscribe to the podcast through iTunes.SUPPORT THE PODCASTTo support the creation, production and hosting of the Sketchnote Army Podcast, buy one of Mike Rohde’s bestselling books. Use code ROHDE40 at Peachpit.com for 40% off!