Desk Jockeys, Michael Oxton, Mike O'mara and Rob Burns started home brewing in 2007. By 2012 Night Shift Brewing was an official licensed brewery with the mission to create and share a world class culture built around their passions. This belief influences everything from their branding, to their sales service, to their staffing, to their Taproom environment, to their processes on the production floor. 2 years and much increase in demand they made the move to their current 30,000 sq. ft. facility with they have a new restaurant space on the horizon. Show notes… Favorite Success Quote or Mantra. Michael "You need humility to see the word as it is, but audacity to imagine how it could be." Rob "Be a day one company, every day." -Amazon In this episode with Michael Oxton and Rob Burns, we discuss:  What Michael, Mike, and Rob were doing, before owning Night Shift Brewing. How Rob starting brewing beer as a way to feed his hunger to create. Why you should be questioning your path, especially if it feels like you're on the wrong one. The other option? Risk living a "grey life." Finding partners that bring unique strengths to the table. Starting where you can and finding unique ways to get feedback and create awareness about what you're doing. Michael, Mike, and Rob got starting brewing beer for parties they would host. The would use the parties as market research. Doing the work yourself, so you can learn the work and create the systems. Once the systems are made and you know how your business operators, then start plugging more talented/better suited people into those roles. Having a solid logo being key when developing your brand. Getting creative with your labeling and doing things like promoting local business that have menu items which pair well with what you've created. Tying your story into your brand. The impact of being a quality driven brand. Creating quality control systems, especially when you start product high quantity batches. Mistake can become very expensive. Going to masters and mentors when you need help. Being mindful of the current state of your company culture as well as being mindful of the individuals on your team who are having both positive and negative influences on your overall company culture. The role transparency plays in a partnership.  Resources mention Predictive index Today's Sponsor EthicsSuite.com -provide a safe, secure, simple and anonymous communication channel between you and your employees to help you protect your hard-earned reputation and assets. Demonstrate to your team that you are committed to providing a workplace that operates with the highest ethical standards. Staying informed about important issues will help you resolve them internally before they spiral into larger, costly, or public problems.   Cashflowtool.com  A simple powerful and predictive cash flow companion for Qickbooks. Simple, because it requires no data entry, is always up to do and works on any device, anywhere. Powerful, because with it's built-in cash flow calendar, activitiy feed and anomaly detector, you instantly know all aspects of your cash flow with no surprises. Predictive, because you'll know your cash flow today and anticipate it tomorrow.     Knowledge bombs Which "it factor" habit, trait, or characteristic you believe most contributes to your success? Rob- positivity. Michael-optimism. What is your biggest weakness? Rob- Giving positive feedback Michael- following in love with an idea and getting tunnel vision. What's one question you ask or thing you look for during an interview? Rob- Look for passion. Michael- Look for humility.  What's a current challenge? How are you dealing with it? Rob- Growing the business in a responsible way.  Michael- Asking, "What's 2019 looks like?" Share one code of conduct or behavior you teach your team. Rob- Trust.  Michael- Delivering a clear message.  What is one uncommon standard of service you teach your staff? Be approachable and accessi