I’m always hearing questions from clients surrounding ‘how do I come up with an idea or thought that hasn’t been said a million times before and stand out online’?  It can feel overwhelming with the amount of content out there to have to come up with an amazing new insight or idea that will just wow everybody. But this is the wrong way to go about it and I’m so glad to have this opportunity to talk about such an important topic.  In this episode, I’m sharing the ‘secret’ ingredient to standing out online by exploring how to be original in your thinking as a personal brand. Firstly, we need to acknowledge that original thinking comes through a process of learning, immersing and responding and not often through direct downloads from the universe. So if you're sitting just waiting for a unique, one-of-a-kind thought to pop up in your mind - you may be waiting a while!  I’ll take you through a very clear 3 step system for standing out from others and generating your own original thought as a personal brand. It’s impossible to create our own theories and ideas if we don’t have a very thorough understanding of the foundation of the industry. As you dive into these 3 steps, you’ll learn to build your own knowledge bank to burst forward from and ideate as a powerful thought leader.  Write these 3 steps down in your journal so you have clarity around how to set yourself apart from everybody and come up with your own original ideas to increase your confidence and release meaningful content that will truly impact your audience.  LINKS:Previous episode mentioned: Why Thought Leadership Is Essential For Your Business in 2022Sign up for the How to Be A Thought Leader Workshop here Download the FREE Sales Generating CEO Planning Cheatsheet here! Sign up for the waitlist for the Swiftmind and 6 Figure Circle here! Website:         https://www.ellieswift.com/Instagram:         @elliehswiftFacebook Group:    www.facebook.com/groups/shineonsocialellieswift/