For the entire transcript of the interview, please click here.

Our guest for today is the Director of Publicity and Co-Founder of Impact24, Andrew Seth Cohen. Andrew graduated from Wesleyan University with a B.A. in Film Studies, and incorporated his love of film and storytelling into all his endeavors.
Impact24, Inc. is a distinguished entertainment public relations agency specializing in empowering behind-the-camera creatives, esteemed industry leaders, and visionary content creators. They are a broad team of communication experts and natural storytellers with diverse experience and professional acumen. They are located in Los Angeles, California.

What You’ll Learn
In this episode, Andrew shares some fundamental and essential aspects of Public Relations (PR). He delves into the nitty-gritty of why Public Relations (PR) companies can provide several benefits for individuals, businesses, and organizations. He also emphasized the right time to hire a publicist.
He also provides DIY PR for those who can’t afford to hire a publicist yet.

Things We Discussed
He also shares some ideas on  AI solutions for PR and that there are different ways to discover what makes something marketable such as you can always make news things, like a music video or Instagram, real-style content, or a cool album cover or a concert poster. You have to just keep finding ways to create things that make it feel more notable. The more you do, the more buzz you surround yourself with, the easier it will be.

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