Jeffery Tobias Halter is a thought-leader on how companies can recruit, retain and advance women in the workplace. He is the President of YWomen, a consulting firm focused on engaging men in women’s leadership issues. Prior to creating YWomen, Jeffery spent over 20 years in various sales roles at the Coca Cola Company, and was later appointed their Director of Diversity Strategy. We had a deep discussion about what male allies and advocates can do to support women in the workplace. We talked about the four barriers that men face in demonstrating their support and how they can be overcome. We explored the business case for gender parity, metrics to drive accountability, and male gender fatigue. Jeffery highlighted some actions that CEOs can take immediately to improve diversity at their companies, and he shared two free tools that can be used to gender sensitize ourselves, our leadership and our organisations. Jeffery is author of two books, Why Women and Selling to Men, Selling to Women. He writes for numerous business publications and is a two-time TEDx speaker. You can find out more about Jeffery’s work on LinkedIn, Twitter and his website. While you’re here, please do subscribe to the podcast and tap out a rating! You can find me on Instagram, Twitter and LinkedIn @rananawas.