We discussed Zélika’s passion for art and how she built a business to boost Latin America’s art industry, despite facing hundreds of "no"s. Zélika stressed the importance of patience and focus, and talked about how to build credibility as a young woman. Though Covid has thrown a wrench in her plans, she’s excited by the opportunity to innovate the fair and keep growing in new ways. My favorite quote of the episode was: “Everything is negotiable. Everything.” You can find Zélika at https://zsonamaco.com. ******************************************************* Want detailed show notes? A list of book recommendations? To send us some love? To nominate a guest? Head to our website. While there, you can also sign up to our newsletter that – just once a month – sends behind the scenes goodies to your inbox. Have you found us on social media yet? Pick your poison: Instagram, Twitter or LinkedIn? If you’re on iTunes, would you kindly take half a minute to rate & review the podcast? It would help tremendously. Thank you, Rana