28 min listen
Ep#3 Future-Proofing Your Strategy Department
Ep#3 Future-Proofing Your Strategy Department
ratings:
Length:
48 minutes
Released:
Nov 4, 2023
Format:
Podcast episode
Description
Our guests are from ADWEEK top agencies, Jeff McCrory, CSO, MischiefUSA, Lee Maicon, CSO, The Community and John Doyle, EVP Brand Strategy at Colle McVoy. We talk about whether strategy is adding value when so much is so unimpressive and about the need for the U.S. to establish universal effectiveness principles. Thanks to Tracksuit and WARC for sponsoring this series.
Released:
Nov 4, 2023
Format:
Podcast episode
Titles in the series (100)
Audi with Ben Shaw of BBH London by On Strategy Showcase