How Midol, a period relief product, is fighting the normalization of discomfort

FromOn Strategy Showcase

Start listening View podcast show

How Midol, a period relief product, is fighting the normalization of discomfort

FromOn Strategy Showcase

ratings:

Length:

29 minutes

Released:

Sep 15, 2023

Format:

Podcast episode

Description

Midol is provoking people with periods to question the normalization of discomfort by reaching for multi-symptom relief. Be sure to see the creative work on our website. We're joined by Kelly Fanning of Bayer and Andrea Shultz of MullenLowe, NY.

Released:

Sep 15, 2023

Format:

Podcast episode

Titles in the series (100)

Where marketers tell the stories behind the strategies that led to amazing campaigns.

Skip carousel

Audi with Ben Shaw of BBH London by On Strategy Showcase
28 min listen
Rob Campbell, (former) Head of Strategy R/GA London talks cultural strategy and the edge effect. by On Strategy Showcase
41 min listen
Gareth Kay, Founding Partner of Chapter SF, suggests we find better problems to solve. by On Strategy Showcase
48 min listen
Orange Theory Fitness with Nigel Carr by On Strategy Showcase
23 min listen
John Lewis Department Stores - Tom Sussman by On Strategy Showcase
28 min listen
Burger King with Jon Carlaw by On Strategy Showcase
20 min listen
ITV rebrand with Lucy Jameson of Uncommon London by On Strategy Showcase
42 min listen
Guinness Part 1 - the story behind "Made of More" with Alison Falconer of Diageo and Craig Mawdsley of AMV BBDO by On Strategy Showcase
60 min listen
Honda and the "Paper" campaign with RPA's Christian Cocker, SVP, Executive Planning Director by On Strategy Showcase
48 min listen
Durex Condoms with Chantelle Begley of Havas, London by On Strategy Showcase
29 min listen
The U.S. Army's recruitment strategy with Kevin Richey, EVP Planning, DDB, Chicago by On Strategy Showcase
35 min listen
LUVs with Mason Hedgecoth (the creative's perspective) by On Strategy Showcase
26 min listen
LUVs Diapers with Tiffany Graeff (the planner's perspective) by On Strategy Showcase
24 min listen
Adidas "Originals" with Mark Aronson of Johannes Leonardo, NY by On Strategy Showcase
33 min listen
Tourism Australia with Droga5's Will Davie by On Strategy Showcase
38 min listen
Guinness Part 2 - Nick Hulley, ECD, joins the conversation as we talk "Made of More" 2018-2020 by On Strategy Showcase
73 min listen
Headhunter Stuart Parkin offers tips for planners looking for what’s next by On Strategy Showcase
35 min listen
Libresse's Viva La Vulva campaign with Bridget Angear of AMV BBDO London by On Strategy Showcase
31 min listen
KFC with Wieden+Kennedy's Britton Taylor. by On Strategy Showcase
37 min listen
The New Yorker brand campaign with Brendon Volpe and Ben Yabsley of CNX by On Strategy Showcase
44 min listen
Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain by On Strategy Showcase
36 min listen
Beats by Dre with Simon Wassef by On Strategy Showcase
35 min listen
How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London by On Strategy Showcase
48 min listen
FIFA's El Tornado with Martin Beverley CSO and David Mortimer of Adam & Eve DDB, London by On Strategy Showcase
41 min listen
Freelancers Needed. Brand Federation with Matt Williams by On Strategy Showcase
47 min listen
Smirnoff Vodka with Stephen O'Kelly of Diageo and Tim Jones of 72andSunny by On Strategy Showcase
81 min listen
Coca-Cola with ECD Laura Visco and Strategy Director Armando Potter of 72andSunny, Amsterdam by On Strategy Showcase
43 min listen
Britain's National Health Service (NHS) with Jo Arden while CSO at Mullen Lowe, London by On Strategy Showcase
44 min listen
Brixton Finishing School graduate, Niamh Paul by On Strategy Showcase
39 min listen
Toyota and the challenge of a house of brands with Kathleen Kindle of Saatchi by On Strategy Showcase
37 min listen

More Episodes from On Strategy Showcase

Skip carousel

Brand Leadership Ep#2: MGM Resorts and Chili's by On Strategy Showcase
46 min listen
The story behind Hilton Hotels' "It matters where you stay" by On Strategy Showcase
38 min listen
Adam Morgan on the cost of dull advertising by On Strategy Showcase
44 min listen
Pepsi's New Global Brand Platform with CMO, Mark Kirkham by On Strategy Showcase
33 min listen
CFO/CMO Series Ep#2 La-Z-Boy by On Strategy Showcase
42 min listen
Brand Leadership Ep#1: Molson Coors, TikTok and Orangetheory Fitness by On Strategy Showcase
44 min listen
Uber Eats and the evolution of the brand by On Strategy Showcase
47 min listen
CFO/CMO Series Ep#1 Heineken by On Strategy Showcase
66 min listen
Ep#3 Start-Ups, Scale-Ups and Grown-Ups by On Strategy Showcase
51 min listen
"He Get Us" is one of the most provocative campaigns in decades by On Strategy Showcase
40 min listen
YETI's "Gear Built for the Wild" with CMO, Paulie Dery by On Strategy Showcase
48 min listen
Dave's Killer Bread is a billion dollar business and expanding beyond the bread aisle by On Strategy Showcase
26 min listen
From knowledge to understanding with Prof. Gina Fong of Northwestern by On Strategy Showcase
33 min listen
Ep#2 Start-Ups, Scale-Ups and Grown-Ups by On Strategy Showcase
46 min listen
The Streaming Landscape in 2024 and beyond by On Strategy Showcase
43 min listen
Ep#1 Start-Ups, Scale-Ups and Grown-Ups by On Strategy Showcase
41 min listen
How Mini's greatest strength created an inherent strategic challenge by On Strategy Showcase
39 min listen
The Consequences of Change with Ed Cotton and Steve Walls by On Strategy Showcase
43 min listen
Ep#3 Connections Role in Effectiveness by On Strategy Showcase
46 min listen
The story behind Tubi and Mischief’s "Find Your Rabbit Hole" by On Strategy Showcase
38 min listen
Ep#2 Connections Role in Effectiveness by On Strategy Showcase
41 min listen
Mark Ritson's Top 10 Marketing Moments of 2023 by On Strategy Showcase
48 min listen
Ep#1 Connections Role in Effectiveness by On Strategy Showcase
55 min listen
How delivery-on-demand can be about more than convenience by On Strategy Showcase
42 min listen
A look back on Snickers' strategy from the team that shaped it by On Strategy Showcase
46 min listen
Mark Ritson talks about his controversial column in Marketing Week by On Strategy Showcase
47 min listen
The story behind the evolution of a clinical brand by On Strategy Showcase
30 min listen
Ep#3 Future-Proofing Your Strategy Department by On Strategy Showcase
48 min listen
The story behind Discover's "Especially for Everyone" by On Strategy Showcase
37 min listen
Ep#2 Future-Proofing Your Strategy Department by On Strategy Showcase
49 min listen

Related podcast episodes

Skip carousel

? 241: Exploring Manifestation, Entrepreneurship and Card Decks with Neel van Lierop: Have you ever felt like life was simply a never-ending hamster wheel of stress, a constant endless battle to balance everything thrown at you? It is a feeling many people experience, often we turn to practices of yoga, meditation, mindfulness, and... by I Heart My Life Show
44 min listen
The Missing Link for Weight Loss - Why Mindset is Essential with Joel Evan by Renee Belz & Lauren Sambataro
58 min listen
204: The Role of Culture and Nutrition in Achieving Sustainable Health with Danielle Dinkelman by Healthy Lifestyle Solutions with Maya Acosta
41 min listen
Nicole Chang by Infertile AF: Infertility and Modern Family Building
31 min listen
52. How to Find Wellness Practices that Complement Your Life and Make Sense for You with Colleen Wachob: Wellness is a word that has different connotations for different people. Despite presenting a very clear notion of what it is and what it means, everyday wellness can represent a lot of different habits, different practices, and different... by What You're Craving with Molly Carmel
35 min listen
129: If DIETS Don't Work, What DOES? Danielle Dinkelman by Healthy Lifestyle Solutions with Maya Acosta
46 min listen
236: How Sleep Impacts Your Skin (Tips + Strategies) PT 3 w/ Michelle Nilan, MS, CNS: Poor sleep quality can affect the skin in a number of ways. Sleep is a time for our bodies to repair, and poor sleep does not allow that to happen efficiently. by The Healthy Skin Show
39 min listen
How To Get Your Kids Into Fasting, The Ideal Combination Of Glucose & Ketones, Creating A High-Income Family Business & Much More by Ben Greenfield Life
80 min listen
Danielle Nicole - Decreasing the Negative Effects of Pregnancy Loss Through Education, Support, and Advocacy | #144: In episode #144, Danielle shares her personal story of loss. Danielle experienced the miscarriage of her first pregnancy at home, around 9 weeks gestation. She found out (years later) that her loss was related to a blighted ovum, and since this time... by Miscarriage Hope Desk Podcast
39 min listen
Body Neutrality: Jessi Kneeland on the psychology and spirituality of escaping body self-hatred: EPISODE 1524: In this KEEN ON show, Andrew talks to Jessi Kneeland, the author of BODY NEUTRAL, about her revolutionary new guide to overcoming body image issues by Keen On
24 min listen
Shadow Work with Danielle Massi – Ep. 214 by Next Level Human
67 min listen
ESG Matters: Interview with Cornell Verdeja-Woodson, Director of Diversity, Equity, and Belonging at Headspace Health by ESG Matters
23 min listen
234: How Sleep Impacts Your Skin (Tips + Strategies) PT 1 w/ Michelle Nilan, MS, CNS: Sleep quality is an undervalued part of overall wellness. But it is SO important. Our sleep quality affects pretty much all aspects of our waking life, so learning how to improve it can be a game-changer. by The Healthy Skin Show
32 min listen
Walk toward a healthier life | Joyce Shulman: Throughout her personal and professional life, Joyce Shulman’s regular walking practice has been her key for managing stress, fueling creativity, and maintaining her health. After discovering that the research confirms what she learned instinctively, Joyce founded 99 Walks to help women experience what these recent studies have shown: that walking can improve decision-making and executive function, combat depression, increase creativity and literally add years to one’s life. 99 Walks grew over 1500% percent in 2020 with a community of women that walked over 1.5 million miles. Topics covered in this episode: • What are the benefits of walking? • Walking and your memory. • How walking can change our mood. • Body health and walking. • How walking in groups can help with loneliness. • 99 Walks • What’s an intentional walk? • The harm of industrial fitness complex. • Where to start a walk, especially if pain or stuffiness is part of your life. by The Lindsey Elmore Show
41 min listen
The Anatomy of Burnout - with Jane Song: In episode 71, host Dr. I. David Daniels speaks with therapist and coach Jane Song about her lived experience of and research into work-related burnout. Burnout is a state of emotional, physical, and mental exhaustion caused by excessive and prolonged stress. It can occur when you feel overwhelmed. Burnout can be caused by work-related stress, taking on more than one can handle at work, school, or interpersonally with family and friends, poor self-care, feeling unappreciated, unrecognized, or unfairly treated, feeling insecure in their position, being unsure of the requirements of their jobs, or poor leadership. Signs of burnout include feeling exhausted and sluggish, feeling overwhelmed to complete simple tasks, getting angry or frustrated quickly, headaches, stomach aches or intestinal issues, fatigue, frequent illness, and changes in appetite or sleep. Jane’s story describes the journey from the glitz, glamor, and excitement of the intern by Psych Health and Safety Podcast USA
52 min listen
How to Develop a Positive Mindset and Resilience to Succeed in a Rapidly Changing World, with Top Global Mindset Expert, Colin Hiles by High Performance Health
66 min listen
Is Food Addiction Real: Dr. Nicole Avena: Episode six of Practically Healthy with Dr. Melina features Dr. Nicole Avena! Dr. Avena is an author and an internationally respected scientist, speaker, and consultant on the subject of nutrition, diet, and food addiction. Melina and Nicole break do... by Practically Healthy by Dr. Melina
38 min listen
Breaking Through "Health Plateaus" w/ Daniella Dayoub Forrest, FDNP: In this episode, host Evan Transue, AKA, "Detective Ev," interviews Daniella Dayoub Forrest, a health coach with over 20 years of experience in Silicon Valley. Daniella shares her personal health struggles, including disordered eating, osteoporosis, ... by The Health Detective Podcast by Functional Diagnostic Nutrition
53 min listen
Aftershocks: Self-Awareness, Leadership Skills, and Personal Growth, Post-Disaster, with Cognitive Scientist and Disaster Specialist, Jolie Wills by The Breakout – Unleashing Personal Growth
32 min listen
PP# 165: Is the LEEP Procedure Necessary? with Denell Nawrocki: Denell Nawrocki is the founder of Cervical Wellness, an education platform for women's health and wellness. Since 2010, Denell has done extensive study in the fields of health, healing, personal transformation, indigenous wisdom, plant medicine, and... by The Period Party
30 min listen
72. Dr. Shenell Evans: Practitioner Profile: EPISODE 72: POST TRAUMATIC GROWTH IN PRACTICE Practitioner Profiler (PP)- Welcome to our Positive Psychology Practitioner Profiler where we highlight ordinary people that are doing extra ordinary things! Each practitioner is one of our graduates... by The Flourishing Center
32 min listen
Dare To Be Average: An Addiction Conversation with Ken Wells and Joe Polish - Genius Network Episode #196: In this episode, you'll gain insights into how embracing vulnerability can lead to true peace, even amidst life's challenges. Ken sheds light on the effects of workaholism, and the powerful practice of unconditional confidence that can redefine your... by Genius Network
33 min listen
A 12-Minute Meditation for Finding Meaning in Pain with Diana Hill: Join clinical psychologist Diana Hill as she takes us on a journey to uncover the profound meaning that can arise from our greatest pains. Drawing from her extensive experience straddling the realms of pain and meaning, Diana guides us through a... by 12 Minute Meditation
17 min listen
212: If You Struggle To Keep Momentum For Your Skin, Here's Why w/ Michelle Nilan, CNS: Mindset is an important, albeit overlooked, piece of the skin health puzzle. How you feel about your skin condition can have a huge impact on your skin health journey! by The Healthy Skin Show
37 min listen
Finding Fun In Fitness, Color Therapy, Cool Cardio, HIIT Training + How To Make Moving Your Body A Habit with Ashley Mills & Mark Mullett of Obé Fitness.: In this fun episode, leading functional medicine expert, Dr. Will Cole, sits down with Ashley Mills, and Mark Mullett, co-founders of the innovative wellness brand, obé fitness. Learn how to fall in love with moving your body. Obé’s overall... by The Art of Being Well
54 min listen
Pauline Boss, "The Myth of Closure: Ambiguous Loss in a Time of Pandemic" (W.W. Norton, 2021): An interview with Pauline Boss by New Books in Psychology
61 min listen
The Science of a New Mindset with Kevin Bailey: What unconscious beliefs, habits, or thoughts are blocking you from being your best self? is the CEO and Founder of , which helps companies and teams reach new heights using neuroscience-based mindfulness techniques. He himself is no stranger to... by Conscious Habit
28 min listen
Choose Your Hard by The Naked Mama
25 min listen
68. Neutrality with Food and Why It's Important: Julie is back again to discuss a very important topic in intuitive eating - food neutrality!? In this episode we discuss: What food neutrality means How to begin removing the morality tied to food For more resources visit: by Find Food Freedom
13 min listen
464: Joyce Shulman: The Health & Wellness Crisis Moms Are Facing: Joyce Shulman is a serial entrepreneur, idea junkie, addicted skier, and recovering attorney. As the founder and CEO of Macaroni Kid, she helped build a multi-million dollar media company that delivers hyper-local, community-focused content geared for... by The Shameless Mom Academy: Motherhood, Motivation, and Mindset Tips for Busy Moms
55 min listen

Discover this podcast and so much more

How Midol, a period relief product, is fighting the normalization of discomfort

How Midol, a period relief product, is fighting the normalization of discomfort

Description

Titles in the series (100)

More Episodes from On Strategy Showcase

Related podcast episodes