26 min listen
How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
How Baileys jumped category and grew 32%, with Jennifer English and Sheila Cunningham of Diageo, and Katie Sinclair of Mother, London
ratings:
Length:
48 minutes
Released:
Feb 3, 2021
Format:
Podcast episode
Description
Baileys was loved, but was not being consumed. This is the story of how the team expanded beyond cocktails into the high growth world of adult treats. A 2020 IPA Effectiveness Award winner, this is the "part cake, part booze, pure pleasure" journey. See the creative on our site.
Released:
Feb 3, 2021
Format:
Podcast episode
Titles in the series (100)
LUVs with Mason Hedgecoth (the creative's perspective) by On Strategy Showcase