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The story behind the evolution of a clinical brand

The story behind the evolution of a clinical brand

FromOn Strategy Showcase


The story behind the evolution of a clinical brand

FromOn Strategy Showcase

ratings:
Length:
30 minutes
Released:
Nov 11, 2023
Format:
Podcast episode

Description

A 2023 APG Gold award winner, the Replens brand shines a spotlight on the strategic importance of understanding human psychology in consumer research. We're joined by Kit Altin, Chief Strategy Officer at The Gate, London. Thanks to The Masters of Advertising Effectiveness Program for sponsoring this episode.
Released:
Nov 11, 2023
Format:
Podcast episode

Titles in the series (100)

Where marketers tell the stories behind the strategies that led to amazing campaigns.