The Smart Cube is a global provider of research and analytics solutions focused on CPG, retail, and life sciences. Nitin Aggarwal, Vice President of Data Analytics, discusses how to use data analytics to drive growth, including featured case studies/examples in retail and CPG. About The Smart Cube The company researches, analyses and addresses the needs of businesses in today’s intelligence age with tailored sector-specific solutions and Amplifi – their organisational platform, rich with knowledge, cutting edge tools, and advanced analytics – delivered by talented minds. Primarily serving the CPG, Energy & Chemicals, Financial Services, Industrials, Life Sciences, and Retail sectors, they work with a third of companies in the Fortune 100, helping them make smarter decisions, accelerate value and gain a competitive edge.