CPG brands account for almost half of Amazon's private label sales. Pre-Amazon, legacy CPGs would've been the beneficiary of that demand. With Amazon's private-label business expected to grow to $25 billion by 2022, what can CPGs do to fight back? Fractal Analytics is supporting the world's biggest CPG's such as P&G and Unilever. Their CPG division lead, Ambo Bose, joins me on my tech podcast to share how legacy brands are using artificial intelligence to win the war against Amazon for customer loyalty. Ambo has helped drive Fractal’s growth and stature to become the No.1 global provider of analytics solutions to the CPG and Retail Industry. The seasoned analytics professional and business leader has enjoyed 20+ years split equally in the CPG industry with P&G and PepsiCo and in the analytics industry. Fractal has more than 1,200 consultants spread across 15 global locations including the United States, UK, and India. Fractal has been featured as a leader in the Customer Analytics Service Providers Wave™ 2019 by Forrester Research, a Great Place to Work by The Economic Times in partnership with the Great Place to Work® Institute and recognized as an ‘Honourable Vendor’ in 2019 magic quadrant for data and analytics by Gartner.