Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza

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Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza

FromOn Strategy Showcase

ratings:

Length:

50 minutes

Released:

Apr 30, 2021

Format:

Podcast episode

Description

We hear the stories behind the strategies and creative that fueled the success of Burger King and, more recently, the chicken sandwich wars that reenergized the Popeye's brand.

Released:

Apr 30, 2021

Format:

Podcast episode

Titles in the series (100)

Where marketers tell the stories behind the strategies that led to amazing campaigns.

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Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza

Popeye's Chicken and Burger King with GUT Global Chief Strategy Officer, Fernando Ribeiro and ECD, Juan Javier Pena Plaza

Description

Titles in the series (100)

More Episodes from On Strategy Showcase