How MINI's strength created a challenge

FromOn Strategy Showcase

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How MINI's strength created a challenge

FromOn Strategy Showcase

ratings:

Length:

39 minutes

Released:

Feb 3, 2024

Format:

Podcast episode

Description

The brand has always been synonymous with small. This perception has resulted in newer, larger models, being overlooked. We talk with Jonny Ewels of Media Monks, London about the UK's APG award winning campaign for the larger Mini Clubman.

Released:

Feb 3, 2024

Format:

Podcast episode

Titles in the series (100)

Where marketers tell the stories behind the strategies that led to amazing campaigns.

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Discover this podcast and so much more

How MINI's strength created a challenge

How MINI's strength created a challenge

Description

Titles in the series (100)

More Episodes from On Strategy Showcase

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