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The story behind Discover's "Especially for Everyone"

The story behind Discover's "Especially for Everyone"

FromOn Strategy Showcase


The story behind Discover's "Especially for Everyone"

FromOn Strategy Showcase

ratings:
Length:
37 minutes
Released:
Oct 28, 2023
Format:
Podcast episode

Description

From “It Pays to Discover” to “Especially for Everyone,” Discover is banking on the democratization of specialness to attract a new set of customers. CSO, Jen Costello and Group Brand Strategy Director, Steph Berenson join me from of TBWA/Chiat/Day Los Angeles. 
Released:
Oct 28, 2023
Format:
Podcast episode

Titles in the series (100)

Where marketers tell the stories behind the strategies that led to amazing campaigns.