28 min listen
"He Gets Us" is one of the most provocative campaigns in decades
"He Gets Us" is one of the most provocative campaigns in decades
ratings:
Length:
40 minutes
Released:
Mar 31, 2024
Format:
Podcast episode
Description
"How did the world's greatest love story become known as a hate group?" That was the question the client posed. We've seen the Super Bowl spots. It's a strikingly honest $100m campaign designed to bring skeptics back to Jesus. It's had over 3 billion video views with 73% aided awareness in the U.S. I talk with the organization's CEO, Ken Calwell.
Released:
Mar 31, 2024
Format:
Podcast episode
Titles in the series (100)
Audi with Ben Shaw of BBH London by On Strategy Showcase