Everand Logo

Welcome to Everand!

  • Discover this podcast and so much more

    Podcasts are free to enjoy without a subscription. We also offer ebooks, audiobooks, and so much more for just $11.99/month.

    Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain

    Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain

    FromOn Strategy Showcase

    Start listeningView podcast show

    Samsung v.s. iPhone from the book Samsung Rising by Geoffrey Cain

    FromOn Strategy Showcase

    ratings:
    Length:
    36 minutes
    Released:
    Oct 18, 2020
    Format:
    Podcast episode

    Description

    The story behind Samsung's challenge of the iPhone with "The next big thing is already here" campaign.
    Released:
    Oct 18, 2020
    Format:
    Podcast episode

    Titles in the series (100)

    Where marketers tell the stories behind the strategies that led to amazing campaigns.