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    The Oatly brand and the spot they cleverly knew others would hate

    The Oatly brand and the spot they cleverly knew others would hate

    FromOn Strategy Showcase

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    The Oatly brand and the spot they cleverly knew others would hate

    FromOn Strategy Showcase

    ratings:
    Length:
    56 minutes
    Released:
    Mar 21, 2021
    Format:
    Podcast episode

    Description

    Heidi Hackemer, ECD Oatly shares what defines the Oatly brand and what led to the trolling of the Super Bowl with a spot they knew others would hate. 
    Released:
    Mar 21, 2021
    Format:
    Podcast episode

    Titles in the series (100)

    Where marketers tell the stories behind the strategies that led to amazing campaigns.