When digital transformation initiatives struggle, the blame often gets assigned to the technology implementation. However, in many cases, it’s actually more of a people than a technology issue. Fear of change often plays a critical role in project failures. In this episode of the podcast, Mike Kavis and guests, Jeffrey Fredrick and Douglas Squirrel, discuss barriers to digital transformation success and how fear of change can hobble success and set the project team—and company—up for failure. Their solution is to reduce fear—and promote collaboration—by understanding what motivates people, embracing differences, building trust, and modeling behavior that produces positive changes.