David Gluckman is a drinks industry legend, and he  reeaalllly doesn't like the concept of the new non-alcoholic "spirits".This from the man who invented Baileys Irish cream liqueur, Tanqueray TEN gin, The Singleton whisky, and many more liquor brands. (You can read, watch and listen all about it, with links to old ads, videos and music jingles, by buying his book "That Will Never Sell" here: https://tinyurl.com/bdzx2anc, and read his views on non-alc "spirits" for free both here: https://tinyurl.com/ysrnyfpd and here: https://tinyurl.com/33sh9ux9) So, I thought I'd have a chat with him about this barely-eight-years-old category that's forecast to sell $10bn per year within a few years: the good, the bad, the ugly and what David would do to upgrade non-alcoholic drinking options without taking the mickey. Have a listen, this was fun!  Best bet of catching David is on LinkedIn. Follow me on Twitter @philipduff Instagram @philipsduff LinkedIn: Philip Duff.