46 min listen
Making “The Message”: Why GE Took a Big Bet on Podcasting (And What’s Next)
FromThe Growth Show
ratings:
Length:
19 minutes
Released:
Apr 19, 2016
Format:
Podcast episode
Description
As the Chief Creative Officer of GE, Andy Goldberg led the charge in developing new stories on emerging platforms and broadening General Electric's brand reach in the process. One of Andy's recent efforts was launching a podcast called "The Message." In the few weeks after launch, it shot up to the top of the iTunes charts, beating out hits like "Serial." On today's show, Andy shares advice on how to actually push a brand to explore these new, creative pursuits while still staying true to a company's roots.
Released:
Apr 19, 2016
Format:
Podcast episode
Titles in the series (100)
Guy Kawasaki on Unconventional Social Media Strategies: Guy Kawasaki on Unconventional Social Media Strategies by The Growth Show