27 min listen
Spirits marketing that stands out
ratings:
Length:
26 minutes
Released:
Jul 21, 2021
Format:
Podcast episode
Description
Andy England, CMO of liquor marketer Phillips Distilling, joins the pod to discuss a wave of innovation he is unleashing for brands including UV Vodka, Prairie Organic Spirits and Revel Stoke Whisky. Moves include using special packaging that turns colors under certain conditions and a new vodka brand specially made to be stored in the freezer. The former MillerCoors marketer also shares why Revel Stoke is taking an irreverent marketing approach that specifically targets males.
Released:
Jul 21, 2021
Format:
Podcast episode
Titles in the series (100)
Marketer's Brief: Bob Lachky: Bob Lachky, former Anheuser-Busch marketer, on the beer wars by Ad Age Marketer's Brief