23 min listen
Reckitt CMO on delivering performance, brand loyalty and diversity
Reckitt CMO on delivering performance, brand loyalty and diversity
ratings:
Length:
28 minutes
Released:
Oct 11, 2023
Format:
Podcast episode
Description
Gary Osifchin, chief marketing officer and general manager of U.S. hygiene for Reckitt, talks about how he juggles performance marketing and brand building, won top honors for inclusive advertising for Lysol and Air Wick, and revamped his media team to reflect the growing role of retail media and e-commerce.
Released:
Oct 11, 2023
Format:
Podcast episode
Titles in the series (100)
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