Richard Morris is the CEO of IPG Mediabrands, a global media company founded in 2007, which has over 13,000 employees in over 130 countries. In this podcast, Richard shares the financial and reputational benefits achieved by embedding sustainable practices into a business. He talks about the success he has achieved in IPG Mediabrands by implementing sustainable practices into his operations.Richard also discusses the exciting changes that are underway within the marketing sector, particularly with regards to honest communications and product claims.