We are thrilled to be interviewing Natalie Jameson – C.E.O | MUM | Design Thinker | Tech4Good / Social Business Innovator | Speaker | Author| Educator The Heroworx is reimagining executive education in the digital economy with the world first Financial and Business Services intrapreneurial accelerator. They position women and underrepresented groups to thrive and drive exponential growth with quadruple bottom line values aligned to the UN SGDs. Natalie’s steered a multidisciplinary portfolio career and education through two children, four industries including Acquisitions Finance, Sustainable Interior Architecture, Start Up Healthcare and 5 countries (often as the only women). The final piece of the jigsaw for starting The Heroworx came as Head of Food and Beverage Finance in a digital transformation team at Siemens Plc. Inspired by the possibilities of and called to action by how underrepresented women and minority groups were. She believes there is magic at the intersection of women’s education, empowerment, digital innovation in Enterprise. Her central question is, what if business practitioners all thought like human-centred designers? Would our approach to work and life be purposefully diverse, creative and connected to humanity and the planet for meaningful innovation and sustainable industrial development?