Michiel Vos is the founder & CTO of Coco Pallet. He is a serial entrepreneur specialized in the Circular Economy and Bio Based products.  CocoPallets replace single-use one-way wooden export pallets; fewer trees need to be cut and shipped for these purposes. They buy the coconut husk from the farmers, creating extra income at the bottom of the pyramid. The farmers stop burning the coconut husks; which reduces the air pollution.  Highlights: Why a Linkedin post turned viral The problem with the current pellets market Carbon footprint of travelling to Asia and transporting from pallets Keeping track of pellets What it means to be a circular economy business Building a pellet factory Being data driven Useful links: CocoPallet - https://www.cocopallet.com/  Michiel Vos - https://www.linkedin.com/in/michiel-vos-29628418/   Subscribe to the Green Element Podcast