Alison Woods talks about her journey from charity work to the founding of Lilypads. Lilypads is a reusable sanitary pad made from natural material. Lilypads support vital work in rural Kenya tackling period poverty and stigma. They help girls access reusable sanitary pads so they do’t have to miss out on their education or turn to unsafe alternatives. Highlights: How solving a research problem lead to a much bigger problem. How to create a sustainable product and make the business model sustainable. Choosing to be a BCorp How Alison is iterating and getting feedback in developing the sanitary pad. How Alison is prioritising social media and face-to-face conversations Advise to entrepreneurs and people looking for more purpose Useful links: Lilypads - https://lilypads.org.uk/ Lilypads Twitter - https://twitter.com/Lilypads_UK Lilypads Instagram - https://www.instagram.com/lilypads.uk/ Alison Wood’s Linkedin https://www.linkedin.com/in/alisonwood-lilypads/  Subscribe to the Green Element Podcast