Naeem Arif is the author of “Customer First” and MD of NA Consulting and United Carpets. In this conversation, Naeem shares his experience of advising large businesses on organisational culture,  managing multiple companies and treating customers first. Subscribe to the Green Element Podcast Highlights: Chasing happy customers is better than profits Working with employees and organisational culture Business transformation for large organisations Global village and diversity in the workplace Demand for sustainability in companies Millennials won’t sacrifice meaningful work for more pay How treating one customer with kindness lead to more customers Naeem Arif's Linkedin - https://www.linkedin.com/in/naeemarif/ Customer First - https://www.amazon.co.uk/Customer-First-Naeem-Arif-ebook/dp/B07PFKR6GP NAC Consulting -  https://www.naconsulting.co.uk/ High Profile Club - https://highprofileclub.com/ United Carpets & Beds - https://www.unitedcarpetsandbeds.com/ Sapiens - https://www.ynharari.com/book/sapiens/ B1G1 - https://www.b1g1.com/ B Corp - https://bcorporation.uk/ Sustainable Developement Goals - https://sustainabledevelopment.un.org/  Subscribe to the Green Element Podcast