Dr Michael Groves founded Topolytics to help drive new models of waste and resources management and digitally enable the circular economy. Topolytics is a meta-database of industrial and commercial waste. Topolytics use mapping, sensors and analytics to generate a high quality database of the generation, movement and fate of multiple waste materials. Waste management, recycling and energy from waste companies use Topolytics’ data to optimise capacity investments and sales campaigns. Industrial and commercial waste producers use Topolytics to maximise opportunities to realise the value in waste material. Useful links: Topolytics http://topolytics.com/ Time Stamp: [00:50] What is Topolytics [05:00] We enable people to reduce the waste they generate [10:00] Waste information is messy [14:00] Engagement is important [18:00] Big challenge around the environment is communication and behaviour change [23:00] Successful entrepreneurs preserve [25:10] Important to be commercial [29:00] Aviation and travelling [32:00] Accused of being a tree hugger and believe in the economic upsides