The newly revealed strategic plan by ABA aims to position the industry as a leader in establishing and promoting a workplace environment that is second to none, fostering growth within the overall category, and enhancing ABA's programs and services to ensure high value impact for its members. This comprehensive initiative is entirely dedicated to championing the commercial baking industry. Additional Resources: ABA Strategic Plan 2024 ABA Annual Conference With special guests: Cordia Harrington, Founder & CEO, Crown Bakeries Cos. and ABA Chair and Eric Dell, President and CEO, ABA