An IPA-commissioned report, Partnering for Growth, released last week set out some of the key principles for agencies and clients that should lead to long-lasting, harmonious relationships.In this podcast episode, agency leaders discuss the findings, plus the challenges and successes they've experienced in their own careers when working with clients. Offering up their pearls of wisdom are VCCP London’s chief executive Andrew Peake, Fold7’s managing director James Joice and Louise Hayward, chief executive of Now, in conversation with Campaign premium content editor Nicola Merrifield.Subscribe to Campaign to keep up with the latest news, analysis and features in adland. See acast.com/privacy for privacy and opt-out information.