There are increasing expectations from consumers and investors alike for brands to demonstrate their genuine commitment towards a more sustainable future. But what does it mean to be a sustainable business and how can brands become more sustainable while ensuring financial viability?   In today’s episode, I speak with Chad Park, VP of Sustainability and Citizenship at The Co-operators, Founding Director of the Energy Futures Lab, and founding member of The Natural Step Canada team. Chad has been recognized for his leadership and accomplishments in working with dozens of leading businesses and municipalities to help them integrate sustainability into their business strategy, operations, and organizational culture. He shares great advice and examples on how brands of any size or industry can apply.