33 - Why people buy | a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand. Podcast

35 - How to influence behaviour to strengthen your brand - with Laura Tailleur: A brand is the result of the actions and behaviours of everyone who forms part of that brand. The big question, and one of the biggest challenges every brand faces is just how to instil the right behaviours, the right set of values to live by. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

35 min listen

2 - How to rebrand a 118 year old organization - with Adam Legge, President and CEO of the Calgary Chamber of Commerce.: Learn how to transform an organization from a negative to a positive brand perception. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

48 min listen

4 - How ATB Financial is building a cult brand - with Carol Shmygol: ATB’s journey in defining and implementing their brand.In this episode Carol describes ATB’s journey in defining and implementing their brand. This is not an easy task but it can particularly hard when you have over 5,000 staff and 300 locations acros by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

53 min listen

19 - Why you shouldn't wait until you hit a low point to rebrand - with David Lui by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

47 min listen

3 - How research helps craft winning brand strategies - with Mathew Stone: The right questions generate the right decisions. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

49 min listen

5 - Five essential elements of a brand: The foundational pieces to build a powerful brand. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

32 min listen

8 - What business are you really in?: Hint, it’s not about your product or service by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

29 min listen

20 - What to do in times of crisis - with Scott Crockatt: Crisis can hit any moment, a natural or man-made "disaster", lash back in social media or cyber attack. Scott Crockatt, the Director of Marketing and Communications at the Calgary Chamber of Commerce, tells us how to prepare and face a crisis. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

47 min listen

31 - What you can learn from a brand that went from being a commodity to a cult brand: This episode tells the story of a brand that although at a time dominated the market, was at risk of becoming extinct. Because it didn’t take the time to build a brand. This episode will make you re-examine how you talk about your organization. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

23 min listen

25 - How focusing on quality and building community elevates a business - with Gareth Lukes: Lukes Drug Mart has been in business since 1951 but five years ago when Gareth Lukes took ownership, it became a successful business, a community building space and a brand with loyal followers. Find out how Gareth is building this remarkable brand. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

42 min listen

7 - Why non-profits need to rebrand - with Jeff Dyer: How a small non-profit with limited resources was able to transform and grow over 250% over a period of 4 years in great part due to their rebrand. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

46 min listen

6 - Rebuilding a gelato brand from the ashes - with James Boettcher: How a small scoop shop turned into a beloved brand and successful business. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

60 min listen

14 - How a Google search led to a successful brand - with Dustin Paisley of Local Laundry: In this episode, you’ll hear the very humble beginnings of what is now a successful growing brand. Dustin Paisley, one of the founders of Local Laundry, tells the story of how with passion, drive and, a clear purpose, you can build a beloved brand. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

49 min listen

17 - Part 2: How purpose is the new disruption - with Ray DePaul: This is part two of my conversation with Ray DePaul, Director of the Institute for Innovation and Entrepreneurship at Mount Royal University. In this second part of my conversation with Ray we discuss how purpose is the new form of disruption. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

42 min listen

22 - Flying high: How Westjet built an iconic brand - with Richard Bartrem: Building a successful business is tough in any industry but it may even more so in the airline industry. Listen to my conversation with Richard Bartrem, VP of Mktg and Comm. at Westjet on how they built an iconic brand from the inside out. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

58 min listen

11 - Collaboration: Why together is better - with Jim Button: In this episode, I interview the one and only Jim Button. Besides being an incredible marketer, brand strategist, and entrepreneur, Jim is a connector and a community builder. He builds purpose-driven brands and proves collaboration brings success. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

67 min listen

9 - How to tell your story - Dave Kelly: In this episode, Dave Kelly an accomplished actor, MC, a gifted storyteller and an excellent interviewer with over 23,000 interviews shares his tips on how to tell your story in a way that is interesting and engaging to your audience. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

42 min listen

12 - Social media tips and how to collaborate with influencers - with Mike Morrison: An interview with Mike Morrison, the writer of the popular Mike’s Bloggity Blog, a social media influencer and creator of Social West, a digital marketing conference. Mike shares many tips on how to best use social media to strengthen your brand. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

57 min listen

18 - How a non-profit is finding success after defining and speaking about their "why" purpose.: In this episode, I interview Joseph Potts and Ed Mrozek directors at the Bow Valley SPCA. Neither has a background in marketing or branding but after implementing some fundamental concepts are seeing amazing results. Find out how they did it. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

59 min listen

23 - Delivering a beautiful experience - with Evelio Mattos: Packaging must be a reflection of your brand and it can elevate or underwhelm your it. In this episode, you’ll listen from Evelio Mattos, one of the world’s top package designers on how important it is to get it right. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

62 min listen

26 - The importance of colour in building brands and the bottom line - with Angela Wright: Colour is the first thing your audience sees. That first glance is critical in what decision they will make next. Renowned colour expert Angela Wright shares with us tips and insights on how to best use colour to build your brand and increase your... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

52 min listen

16 - Part 1: What you need to succeed at building a business and a meaningful brand - with Ray DePaul: This is part one of my two-part conversation with Ray DePaul. Ray was also the director of product planning for RIM, the company that brought us the Blackberry. A successful entrepreneur himself, Ray now teaches and help guide entrepreneurs. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

35 min listen

13 - Why and how to collaborate: With diminishing brand loyalty, collaborations can be a great way to engage your audience in a much more meaningful way. In this episode, I walk you through the types and benefits they can bring your organization and how to ensure they are successful. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

28 min listen

24 - Building a village - with Susan Veres: How do you turn one of the worst places in town into one of the most desirable ones? Susan Veres did just that and in this episode, she shares with us just how she achieved it in less than ten years. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

59 min listen

21 - Spinning into purpose - with Andrew Obrecht: Andrew Obrecht, owner of YYC cycle and YEG cycle, tells the story of how he is creating a passionate tribe and a remarkable brand not based on what they do, spin classes, but on why they do it. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

49 min listen

10 - How to find your "Why": What is the passion within your organization? by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

35 min listen

15 - How quizzes can attract and engage audiences - with Josh Haynam: In this episode, you’ll hear from Josh Haynam the co-founder of Interact Quiz Builder, a tool used by more than 30,000 businesses including The American Red Cross, Home Depot, and Forbes. Josh shares with us examples of how organizations attract and... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

44 min listen

29 - Building an iconic brand and community symbol - with Brian Hanson: It’s not easy to stay in business for 100 years, particularly when your product falls out of fashion. Hear from Brian Hanson, Master Hatter, at Smithbilt Hats how they stayed relevant without sacrificing quality and staying true to their values. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

44 min listen

32 - How to create a successful organization while addressing social issues and revolutionizing the fashion industry: Opening a business is not easy. Now imagine trying to do so with no previous experience, the driving purpose of creating positive social impact AND trying to revolutionize a whole industry... that’s just plain crazy, right? Hear how Sophie Slater... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

46 min listen

43 - Why clarity and Transparency are key to success – with Chris Baeza: Brands face ever-increasing demands for transparency, authenticity and affinity. In this episode, Chris Baeza, answers the questions of What it takes to be successful, why brands need to sweat the small stuff and why authenticity is key to success. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

52 min listen

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33 - Why people buy

33 - Why people buy

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