2 - How to rebrand a 118 year old organization - with Adam Legge, President and CEO of the Calgary Chamber of Commerce. | a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand. Podcast

15 lessons from over 30 years of value creation – with Todd Kelly: Growing your business is hard and this is especially true if you’re a small organization. Wouldn’t it be great to learn from a seasoned marketer with a track record of growing revenue and profits while strengthening teams and building... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

53 min listen

93 - Inside the fastest growing social media teams - with Miruna Dragomir: In 2020, many brands pulled back their advertising and marketing. To ensure they could continue to connect and be helpful to their audiences, many significantly increased their social media efforts. In today’s episode, I’m talking with Miruna... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

40 min listen

92 – How to build a personal brand: If you’re starting your career, your consultancy, or small business, and want to position and differentiate yourself in the marketplace, elevate your credibility, and grow your influence, your personal brand is key. In this episode, we go through... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

25 min listen

91 - The business case for sustainability - with Chad Park: There are increasing expectations from consumers and investors alike for brands to demonstrate their genuine commitment towards a more sustainable future. But what does it mean to be a sustainable business and how can brands become more sustainable... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

42 min listen

90 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 2: This episode is the second part of my interview with Oliver Šimko. Gamification can be highly effective in a variety of areas, from attracting customers, increasing sales, building loyalty, creating healthier habits, increasing productivity,... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

26 min listen

89 - How gamification can improve lives and bottom lines - with Oliver Šimko - Part 1: Gamification has become a bit of a buzzword in the last few years, but it’s not just a gimmick. Gamification uses game design principles, behavioural science, and design thinking to create better products, services, and companies. When... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

30 min listen

88 - Becoming the story: Storytelling for business by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

31 min listen

87 - How small brands become powerful: Entrepreneurs, small business owners, and non-profits have very limited time and resources. How should they use the little time and resources they have to compete with wealthier and more established brands? by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

25 min listen

86 - Brand and Culture: Why you can’t have one without the other by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

31 min listen

85 - Beyond 2020: Insights on what brands need to focus on. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

30 min listen

84 - How to influence and win clients with copywriting - with Rob Marsh: Chances are that your audience will first hear or read about you before you ever have a chance to engage with them in person. The language you use, your tone of voice and what you choose to say are key to differentiate you from the competition and to... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

33 min listen

83 - How values impact engagement - with Cian Murphy: Why some brands are so appealing to certain audiences by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

42 min listen

82 - Hipnostalgia: The A&W story - with Sarah Mueller: How A&W managed to attract boomers and millennials and thrive during the pandemic. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

47 min listen

81 - Challenge Accepted - with Jason Horowitz: How Hot Wheels is winning in a digital world? by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

45 min listen

80 - The future of brands: With everything that is happening in the world right now, we’ve seen brands struggle on how to best react. Global market trends and the significant importance of younger generations have intensified the need and urgency for brands to do much... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

18 min listen

79 - How to protect your brand - with Etienne Sanz De Acedo: Protecting your brand starts with registering your trademark but it needs to go well beyond that. As the CEO of the International Trademark Association, Etienne Sanz De Acedo, my guest on the podcast, has a good handle on what it takes to protect... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

26 min listen

78 - How to build a resilient culture - with Lorne Rubis: An organization’s culture is not just about having a positive work environment, it’s about having the right team, that acts the right way and makes the right decisions. This is particularly true during critical times, such as the coronavirus... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

44 min listen

77 - Necessity is the mother of invention: 3 essential elements to help brands survive and thrive by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

25 min listen

72 - How to go from “one of many” to “one of a kind” - with David Lemley by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

36 min listen

76 - Marketing during COVID-19 – 6 guiding principles: The two questions that I’ve been getting the most this past week from organizations are, “Should we continue to market? and "Do we need to engage or talk about the crisis?”. Like me, you’ve probably received emails from every organization you... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

21 min listen

75 - Crisis communications - with Scott Crockatt: I don’t think anyone was quite prepared for the COVID-19 crisis we’re all facing right now. Unfortunately, this crisis will likely severely affect many organizations, for profit and non-profit. Today's episode is an encore episode first... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

47 min listen

74 - The Harlem Globetrotters: How this legacy brand made a come back: With Brent Baldwin, Head of brand marketing, Harlem Globetrotters by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

43 min listen

73 - The need for brand alignment to deliver the right experiences - with Chris Wallace: Many brands leave to chance that front facing staff will know how to interpret the brand and create the right interactions with external audiences. This is at best a missed opportunity to strengthen your brand and at worst a risk in ending up with... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

48 min listen

71 - How McDonald’s manages to be one of the world’s most valuable brands? Part 2 - with Usman Tahir Jutt: In this episode, Usman shares with us in detail what the selection and training process is like for a potential MacDonald’s owner and operator. This is a grueling process by which McDonald’s is able to select the right people to represent the... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

57 min listen

70 - How McDonald’s continues to be one of the world’s most valuable brands? Part 1 - with Usman Tahir Jutt: According to a 2019 study by Statista, McDonald’s brand value is estimated at over $130 billion dollars. Almost three times more than number two, Starbucks, on the “fast food” category. How does a brand who regularly receives harsh criticism... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

39 min listen

69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho: Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have the willingness to change and adapt while staying true to its brand essence? ken Lima-Coelho, VP of... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

71 min listen

68 - Part 3 of 3: Airbnb's powerful culture and how you can do it too - with Douglas Atkin: This is the third and final episode of a three-part series where we go deeper on how to define and operationalize your purpose and core values and how to create and nourish the right culture. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

32 min listen

67 - Part 2 of 3: How Airbnb defined and operationalized their core values and how you can do it too - with Douglas Atkin: Almost every organization has a set of values, but most don’t know how to live by them. Operationalizing your values, translating them into actions and experiences is very hard to do. In this episode we pull the curtain to show you how Airbnb did it. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

50 min listen

66 - Part 1 of 3: How Airbnb found and implemented their purpose and how you can do it too - with Douglas Atkin: There is a lot of information about defining your purpose but there is not a lot on how to find your purpose and even less on how to implement it. This three-part series, will walk you through how to find your purpose and how to bring it to life.... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

56 min listen

65 - Using events to reinforce your brand and internal culture - with Eryne Sarabin: Events can be a great way to fully immerse your audience in your brand. Good food and a good venue are important but to achieve a memorable brand experience and meaningful connection with your audience you need to go beyond the basics. In... by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

36 min listen

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2 - How to rebrand a 118 year old organization - with Adam Legge, President and CEO of the Calgary Chamber of Commerce.

2 - How to rebrand a 118 year old organization - with Adam Legge, President and CEO of the Calgary Chamber of Commerce.

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More Episodes from a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.

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