Kara Goldin is the founder & CEO of Hint, an unsweetened flavored water. Her Why Not Now? moment sparked from a desire to overcome her addiction to Diet Coke and artificial sweeteners. Her company is now nearing $100 million in annual sales. Kara shares specifically what happened the day she decided to start the company and talks through her very first steps. She had zero experience in the $99 billion beverage industry and that may just be why she’s been able to disrupt it so much. In this episode, Kara tells us a story about a time when the company gained, lost and gained momentum again in a short span of time. It’s an incredible learning opportunity to remind us that everything is connected.