28 min listen
4 - How ATB Financial is building a cult brand - with Carol Shmygol
4 - How ATB Financial is building a cult brand - with Carol Shmygol
ratings:
Length:
53 minutes
Released:
Nov 8, 2017
Format:
Podcast episode
Description
In this episode, Carol Shmygol, Head of Marketing and Brand for AT Financial, describes ATB’s journey in defining and implementing their brand. Not an easy task particularly when you have over 5,000 staff and 300 locations across the province.
Released:
Nov 8, 2017
Format:
Podcast episode
Titles in the series (93)
13 - Why and how to collaborate: With diminishing brand loyalty, collaborations can be a great way to engage your audience in a much more meaningful way. In this episode, I walk you through the types and benefits they can bring your organization and how to ensure they are successful. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.