29 min listen
69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho
69 - How the YMCA after 175 years, stays relevant to each community they serve and as a global brand - with Ken Lima-Coelho
ratings:
Length:
71 minutes
Released:
Oct 17, 2019
Format:
Podcast episode
Description
Part of the YMCA success is their ability to change, but how does a massive global organization master the art of understanding audience needs, have the willingness to change and adapt while staying true to its brand essence? ken Lima-Coelho, VP of Community Engagement with the YMCA Calgary tells us how the YMCA does it and how they are investing in the brand.
Released:
Oct 17, 2019
Format:
Podcast episode
Titles in the series (93)
8 - What business are you really in?: Hint, it’s not about your product or service by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.