46 min listen
71 - How McDonald’s manages to be one of the world’s most valuable brands? Part 2 - with Usman Tahir Jutt
71 - How McDonald’s manages to be one of the world’s most valuable brands? Part 2 - with Usman Tahir Jutt
ratings:
Length:
57 minutes
Released:
Nov 14, 2019
Format:
Podcast episode
Description
In this episode, Usman shares with us in detail what the selection and training process is like for a potential MacDonald’s owner and operator. This is a grueling process by which McDonald’s is able to select the right people to represent the brand. McDonald’s train them in how to become a successful operator while immersing them in the McDonald’s brand.
Released:
Nov 14, 2019
Format:
Podcast episode
Titles in the series (93)
7 - Why non-profits need to rebrand - with Jeff Dyer: How a small non-profit with limited resources was able to transform and grow over 250% over a period of 4 years in great part due to their rebrand. by a branded world: Branding made easy. A podcast where we explore great brands and learn how to build a powerful brand.