Tune into this episode of Shopify Masters to learn: How to scale your DTC business on a budget Why Goldilocks avoids the “clearance crutch” and doesn’t discount their products. The reason they prioritized free shipping and free returns of Goldilocks products from the start (and how they’ve made the numbers work.)Why the Goldilocks’ co-founders decided it was important to register a trademark for their business name. For more on Goldilocks and show note: www.shopify.com/blog/goldilocks?utm_campaign=shopifymasters&utm_medium=description&utm_source=podcast