In this episode, Kelly McCormick, founder of Outsell Yourself, Inc., the author of Outsell Yourself: Go From Hello To Sold With Ethical Business and Sales Techniques, and a Top 10 Small Business Influencer (as recognized by Small Business Trends.) In this episode, Kelly and I discuss the specific challenges small companies face in growing their business. Listen in as we talk about:

The biggest obstacles entrepreneurs and CEOs face in growing their businesses

The Aunt Sally Test and why business owners and entrepreneurs need to regularly apply it to their business plans

Why it’s essential to continually clarify and refine your goals as your business grows

The key to clarifying your messaging in order to break through the noise get noticed by your ideal customer

The two triggers to help you decide how balance your investment in sales versus marketing.

This episode is a must listen for any CEO, entrepreneur and sales leader.